product designer
shaping systems, services, and speculative futures
Product designer building accessible, system‑driven experiences across sectors; education, fintech, health and emergent tech.
At Ideate Innovation, I work on end-to-end product design; from research and UX strategy to UI execution, with a focus on building thoughtful, scalable interfaces.




works.
works.
From prototypes to full-scale products, these projects reflect my approach to designing thoughtful, usable, and inclusive digital experiences.

Redesigning for a Microfinance Bank
MMBL X Ideate

Redesigning for a Microfinance Bank
MMBL X Ideate

Redesigning for a Microfinance Bank
MMBL X Ideate

App Design Connecting Runners, Building Community
Flyve X Aliza

App Design Connecting Runners, Building Community
Flyve X Aliza

App Design Connecting Runners, Building Community
Flyve X Aliza

The New Arcade: It’s Raining Vegetables!
Independant Project

The New Arcade: It’s Raining Vegetables!
Independant Project

The New Arcade: It’s Raining Vegetables!
Independant Project

Tyut Education: Rethinking Academic Support
Tyut Education

Tyut Education: Rethinking Academic Support
Tyut Education

Tyut Education: Rethinking Academic Support
Tyut Education

Framer Web Design
CTC X Ideate

Framer Web Design
CTC X Ideate

Framer Web Design
CTC X Ideate

Taali. Karachi - Shopify Website
Tali Karachi X Ideate

Taali. Karachi - Shopify Website
Tali Karachi X Ideate

Taali. Karachi - Shopify Website
Tali Karachi X Ideate
services.
services.
UX & Product
User Research
Information Architecture
UX/UI Design
Interaction Design
Creative Technology
Prototyping (Framer, Webflow, Custom Code)
Creative Systems
No-code & Low-code Integration
Physical Computing
Strategy & Systems
Design Audits
Accessibility Consulting
Service Blueprinting
Systems Mapping
Workshops & Facilitation
UX & Accessibility Training
Design Thinking Sprints
Mentorship & Capacity Building
Creative Code Workshops
worked with.
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox
Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for on a job board. She was a great fit - reliably available for the remote post, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!
Sarah Shulman
Executive Producer @ Jack Morton
I had the pleasure of working with Aliza at Productbox, where she excelled as a Product Designer. Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.
Waleed Waseem
Founder & CEO at Productbox