Goals

• Establish a strong, future-facing brand identity

• Create a responsive, narrative-led website for multiple stakeholder groups

• Equip the internal team to independently manage and evolve the platform

• Build trust through thoughtful design and transparent storytelling

Phase 1: Strategy & Narrative Architecture

The project began by mapping key user groups and their needs — from institutional investors to regional implementation partners. I worked closely with the client team to define a narrative structure that felt clear and confident without slipping into generic sustainability language. We co-created all copy with an emphasis on scannability and tone, ensuring the site could effectively communicate credibility, ambition, and impact in equal measure. The narrative architecture became the foundation for both site structure and content development.

Phase 2: Design System & Framer Build

The build was done entirely in Framer, allowing for seamless collaboration and a fully responsive experience across devices. Every page and component was designed for longevity and adaptability, allowing the fund’s internal team to scale and update the platform without additional developer support.

Phase 3: Client Collaboration & Capacity Transfer

A key focus of the engagement was enablement. we worked closely with the client to co-build components, test workflows, and ensure full knowledge transfer. From investor-ready reports to interactive project maps, we prioritized content systems that could evolve in-house. Training sessions, documentation, and scalable design tokens ensured the team could confidently manage the platform post-launch — turning a design deliverable into a long-term asset.