Flyve X Aliza
Client
UX/UI lead
Role
Health & Community
Industry
2023
Year
Figma, Miro, Notion, Maze
Tools
A platform that makes it easy for runners of all levels to find partners, join group runs, and stay motivated.
Background:
Running can be a deeply social activity — or an isolating one. While group runs exist, finding people at your pace, in your area, and on your schedule is hard. Flyve is a community-driven platform designed to connect runners of all levels — from beginners to marathoners — through spontaneous or scheduled runs.
The goal was to design a product that supports connection, consistency, and safety — while staying flexible and lightweight enough for casual users.
Design an intuitive experience that works for beginners and seasoned runners alike
Enable both spontaneous and scheduled runs with minimal friction
Build trust through privacy and safety features
Increase motivation and retention with meaningful social elements
Phase 1: Research & Discovery
The project began with an exploration of how runners currently find community and accountability. Through user interviews and contextual research, I uncovered a diverse set of needs — some runners wanted consistency and scheduled meetups, while others preferred spontaneous runs depending on their energy and availability. I mapped these behaviors into runner personas and explored existing tools like Strava, Nike Run Club, and Meetup to understand what they lacked in terms of safety, inclusivity, and flexibility. These early insights helped frame the opportunity: a platform that supports both structure and spontaneity, while removing common barriers to connection.
Phase 2: Ideation & UX Design
Based on the research, I began designing flows that could adapt to different running styles and comfort levels. I focused on simplifying the user journey, creating onboarding that helped tailor run suggestions based on pace, goals, and schedule. To address safety concerns, I implemented masked location sharing and suggested public meeting points rather than live tracking. Designing profiles became central to the experience — they needed to be detailed enough for compatibility, yet lightweight enough to avoid friction. Every screen was tested for clarity and responsiveness, ensuring runners could find and join runs in just a few taps.
Phase 3: Usability Testing & Iteration
With a functional prototype in hand, I conducted usability tests to evaluate how well the platform served different types of runners. Feedback highlighted the need for clearer indicators of who was attending runs, and more intuitive filters for pace and distance. Users appreciated the safety features, and many noted how the app felt more welcoming than competitive. Based on this, I refined the group run interface, clarified join/drop actions, and adjusted social features like milestones and streaks to feel encouraging rather than gamified. These iterations helped make Flyve not just a tool for running, but a space for connection and trust.
Audience
Casual runners, marathoners, and running-curious individuals
People looking for accountability, motivation, or community
Runners concerned with safety and comfort in group settings
During research and testing, it became clear that simplicity was non-negotiable; runners didn’t want to spend time configuring filters or navigating complex flows. They needed a quick, low-effort way to find runs and connect with others. At the same time, flexibility mattered — some users preferred precise matching based on pace or distance, while others valued open-ended discovery. This meant the platform had to support both structured and casual approaches. Safety emerged as a central concern, particularly around location sharing. Features like masked locations and neutral meeting points helped address these anxieties and foster trust. Finally, motivation wasn’t just about fitness tracking — users responded strongly to social reinforcement. Milestones, run streaks, and community events gave them a reason to return, not just for exercise, but for connection and recognition.
