Client
Role
Web Design
Industry
Year
Tali Karachi is a boutique lifestyle and craft store rooted in traditional Pakistani artisanry. With an existing loyal customer base and a strong physical presence, they needed a digital platform that could reflect the soul of the brand — slow, ethical, and deeply intentional — while supporting e-commerce functionality through Shopify.
With my team at Ideate. I joined the project as a creative and UX consultant, helping translate their tactile, in-store experience into a thoughtful online journey. The goal was to retain the intimacy and handcrafted feel of the brand while modernizing its digital identity for a wider, more global audience.
Tali approached Ideate Innovation to lead this transformation—one that would seamlessly integrate the brand’s essence with an intuitive and high-performing digital storefront.
By blending tradition with a research-driven digital strategy, we helped Tali Karachi establish an e-commerce presence that embodies its identity while prioritizing user experience. The outcome is a high-functioning, visually compelling, and user-friendly Shopify store that enables the brand to engage with its audience in a more meaningful way. Through strategic workshops, tailored UI/UX design, and a human-centered approach, Tali now has a digital platform that aligns with its vision and values.
